Protected: Diploma in Digital Marketing & Growth Strategy Program (DDMS)

Diploma in Digital Marketing & Growth Strategy Program (DDMS)

Inegben Academy Inegben Academy
Overview
Curriculum
  • 8 Sections
  • 61 Lessons
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Module 1: Digital Marketing Foundations & Strategy
8 Lessons
  1. Introduction: What is Digital Marketing & its evolution
  2. Digital vs Traditional Marketing; key terms & definitions
  3. Customer Journey
  4. Marketing Funnel
  5. Buyer Persona or Customer Avatar
  6. Channel overview: SEO, Social, Email, Paid, Content
  7. Strategy & goal-setting (SMART goals, KPIs)
  8. Using competitive analysis & positioning
Module 2: Content Marketing & Branding
6 Lessons
  1. Content marketing fundamentals & role in digital strategy
  2. Storytelling, brand voice & messaging
  3. Content formats
  4. Content planning & editorial calendar
  5. Aligning content with SEO & keyword strategy
  6. Measuring content performance
Module 3: SEO (Search Engine Optimization)
11 Lessons
  1. SEO overview: what is SEO & why it matters
  2. SEO For Beginners
  3. Keyword research & search intent
  4. On-page SEO: title tags, meta, header tags
  5. Secrets of SEO Title Tags
  6. Technical SEO basics: site speed, mobile, URLs
  7. Link building & outreach basics
  8. SEO tools
  9. SEO Audit
  10. Comprehensive SEO training
  11. SEO in AI era
Module 4: Paid Search (PPC) & Display Advertising
9 Lessons
  1. Paid search explained
  2. Intro to paid search & how it complements SEO
  3. Google Ads basics: search campaigns setup
  4. Key Concepts in Google Ads
  5. Keyword match types, negative keywords
  6. Display ads & banner campaigns
  7. Retargeting / remarketing basics 1
  8. Optimization & bidding strategies
  9. Smart Bidding
Module 5: Social Media Marketing
11 Lessons
  1. Social media landscape & platform selection
  2. social media strategy
  3. Social Media Isn’t Hard
  4. Content types for social: posts, reels, stories
  5. Community management & engagement
  6. Hashtags, tagging & influencer basics
  7. Zero (0) to 10k
  8. Creating content calendar with notion
  9. Scheduling tools
  10. Hootsuite: How to use it for social media management
  11. Analytics: reach, engagement, impressions
Module 6: Paid Social & Display Advertising
4 Lessons
  1. Intro to paid social & why use it
  2. Facebook / Instagram Ads setup & targeting
  3. LinkedIn Ads intro (for B2B)
  4. Creative best practices & ad formats
Module 7: Email Marketing & Automation
5 Lessons
  1. Introduction to email marketing
  2. Building an email marketing list
  3. Designing effective email copy & subject lines
  4. Email automation & workflows
  5. Email deliverability best practices
Module 8: Analytics & Data-Driven Marketing
7 Lessons
  1. Analytics overview & why data matters
  2. Google Analytics setup & interface walkthrough
  3. Traffic acquisition & behavior reports
  4. Conversion tracking & events
  5. Building Dashboarding & visualization on GA4
  6. A/B testing & interpreting test results
  7. Google Tag Manager

The Diploma in Digital Marketing & Strategy Mastery Program (DDMS) is a comprehensive, career-transforming certification designed to equip learners and professionals with the skills, tools, and strategic thinking needed to thrive in today’s data-driven, AI-powered marketing landscape.

This self-paced program blends foundational marketing principles with digital strategy, and analytics.

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Who This Program Is For

This program is designed for:

  • Aspiring marketers looking to build a world-class digital marketing career.
  • Marketing professionals aiming to upskill or transition into strategy, analytics, or leadership roles.

Certification

Upon successful completion of all modules and the capstone project, participants will earn a Diploma in Digital Marketing & Strategy Mastery Certificate — a credential that validates their expertise in managing and leading digital growth initiatives across global markets.

Career Outcomes

Graduates of the GDMS Program will be prepared for global roles such as:

  • Digital Marketing Strategist
  • SEO Specialist / Manager
  • Content Marketing Lead
  • Growth Marketing Manager
  • Social Media Marketing Manager
  • Email Automation Expert

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